The brilliance of Alexandria Ocasio-Cortez’s bold campaign design
-Alexandria Ocasio-Cortez, 28 year old, far left
-color palette different from the normal red, white, and blue
-Tandem, Maria Arenas
-Cesar Chavez(first generation Latino American, civil rights activist) and Dolotes Huerta (civil rights activist)posters
-“Politicians are tough egotistical beasts when it comes to branding. I’ve seen amazing identities chewed down by calls to add more stripes and stars and flags,” he says.
“Being a homogenous or safe candidate, visually, really communicates something to the public. It makes sense for conservatives to have conservative identities. Why do progressives have identities exactly the same as their colleagues across the aisle? It fits into a coding system of, ‘Don’t look here. You know the drill.’
The nudge unit – has it worked so far?
-Behavioural Insights Team
-it is essentially a little band of academics looking for ways to run the country better. (There used to be nine of them, but there are now 13, mostly economists and psychologists.)
-that people respond better when things are made simple, and that personalised and visual messages make a bigger impression
WHEN MAKING MY OWN CAMPAIGN, IT NEEDS TO BE A SHARED PERSONAL EXPERIENCE, AND THE ACTIVITIES NEED TO BE PERSONALIZED
-text message with a name > letter →people pay their fines more
30 Days of Wearing My Trash-Rob Greenfield
-why is he doing it: to advocate about how much trash Americans create per person
-strong political taste
-solution is clear and has a positive ending to it
Equal Pay Day - The Undubbed Truth (online)
-not interactive
-but a video people can share
-people can dub over it?
-has a clear political statement
See Your Favorite Brands’ Logos Redesigned With Added Reality
-HUMOUROUS
-perhaps something funny might motivate the audience to interact with it
Q.What is interaction though?
A.
-liking, retweeting, reposting
-making it yourself
-experiencing
-dubbing over a video yourself
-add trash to the suit
-making together
Can Good Graphic Design Help The Homeless?
Source:
-Budds, D. (2018). Alexandria Ocasio-Cortez’s campaign design was a big, bold winning bet. [online] Vox. Available at: https://www.vox.com/policy-and-politics/2018/7/2/17519414/ocasio-cortez-campaign-design-campaign-posters-tandem-branding [Accessed 7 Jan. 2020].
-Benedictus, L. (2013). The nudge unit – has it worked so far? [online] the Guardian. Available at: https://www.theguardian.com/politics/2013/may/02/nudge-unit-has-it-worked [Accessed 7 Jan. 2020].
-Robgreenfield.tv. (2019). Trash Me: Not your Typical Zero Waste Project - RobGreenfield.TV. [online] Available at: http://robgreenfield.tv/trashme/.
-mortierbrigade (2020). Equal Pay Day - The Undubbed Truth (online). [online] Vimeo. Available at: https://vimeo.com/129566169 [Accessed 7 Jan. 2020].
-Berkowitz, J. (2013). See Your Favorite Brands’ Logos Redesigned With Added Reality. [online] Fast Company. Available at: https://www.fastcompany.com/1683438/see-your-favorite-brands-logos-redesigned-to-reflect-reality#4 [Accessed 7 Jan. 2020].
-Brownlee, J. (2013). Can Good Graphic Design Help The Homeless? [online] Fast Company. Available at: https://www.fastcompany.com/1673225/can-good-graphic-design-help-the-homeless [Accessed 7 Jan. 2020].
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