Marketing/Advertising techniques

HOW WOULD I PRESUADE SOMEONE USING

Reciprocation:

Do something for people and make them feel as if they need to do something for you back

-free trials

-free samples

-UAL freshers's fair/ open day (bags, stickers, workshops)

-sir miles memberships

-buy one get one free

-free shipping

-coupons

-free entry, expensive drinks

-stamp cards, LOYALTY CARDS

-complimentry food/drinks

-GO FUND ME

-

Commitment and consistency:

commit to the topic, begin to honour the topic, has to be a physical act

make an emotional connection to the topic

-DELIVEROO, more food, tipping the driver

-buy two get one free tactic

-spotify seven day free TRIAL

-curology first package free, subscription tactic

-magazine SUBSCRITPION

-continuos marketing

-testers, read to buying

-urban outfitters, discounts/menberships they URGE you to buy more

-30 day return policy, FEEL RELAXED TO BUY

-point cards (drink 20 drinks, get one free)

-UBER (MAKE A HABIT BEFOREHAND)

Social proof:

people will do things they see other people will do

e.g. looking up at the sky

-fashion trends

-hairstyles

-slang

-cancel culture

(*cancel culture→Call-out culture (also known as outrage culture) is a form of public shaming that aims to hold individuals and groups accountable for their actions by calling attention to behavior that is perceived to be problematic, usually on social media.[1][2][3] A variant of the term, cancel culture, describes a form of boycott in which someone (usually a celebrity) who has shared a questionable or unpopular opinion, or has had behavior in their past that is perceived to be either offensive or problematic called out on social media is "canceled"; they are completely boycotted by many of their followers or supporters, often leading to massive declines in celebrities' (almost always social media personalities) careers and fanbase.[4][5])

-dirnking/drugs-clapping/chating

-viral/dancing/tiktok

-music

-celeberity endorsement

-smoking/jullinh

-weed

-trends in general

-products (e.g. AirPods, tiktok)

-culture (e.g. vegan lifestyle)

-users (e.g. ratings)

Authority:

people tend to obey authority figures

-apple geniuses

-the PayPal mafia

-medical officials in makeup

-"About"

-"Get ready for Brexit" campaign

-VERFIED OFFCIAL MEDIA ACCOUNTS

Liking:

people are easily persuaded by people who they like

(in circumstances of face to face marketing)

-Viral Marketing

-social media influencer

-politics (e.g. Greta Thunberg)

-stores hire people who are 'good looking'

-compliments (e.g. retail workers want you to buy clothes when fitting)

Scaricity:

e.g. 期間限定 limited period products

-cupon codes

-booking websites

-be the first out of many

-early bird tickets

-plane flights, reserving/check in

-gaming add ons

-concert tickets

-clothing stores, food, limited edition

-24 hour reply

Unity (Added later):

Shared identity, different from 'liking', the more we identify with others

-extinction rebellion

-politcal campaigns

-sport teams

-merch, brand clothing

-cliqyes

-cancel culture

-youth clubs

-muisc

-social media

-influences as role models

NUDGE THEORY

-indirect suggestions to cause influence motives and decision making of people

-make it easier for people to make decisions

-not telling them off

e.g. organ donation

SPAIN automatically opted in for organ donation, successful, difficult to opt out for organ donation

(probably won't work depending on cultures though)