HOW WOULD I PRESUADE SOMEONE USING
Reciprocation:
Do something for people and make them feel as if they need to do something for you back
-free trials
-free samples
-UAL freshers's fair/ open day (bags, stickers, workshops)
-sir miles memberships
-buy one get one free
-free shipping
-coupons
-free entry, expensive drinks
-stamp cards, LOYALTY CARDS
-complimentry food/drinks
-GO FUND ME
-
Commitment and consistency:
commit to the topic, begin to honour the topic, has to be a physical act
make an emotional connection to the topic
-DELIVEROO, more food, tipping the driver
-buy two get one free tactic
-spotify seven day free TRIAL
-curology first package free, subscription tactic
-magazine SUBSCRITPION
-continuos marketing
-testers, read to buying
-urban outfitters, discounts/menberships they URGE you to buy more
-30 day return policy, FEEL RELAXED TO BUY
-point cards (drink 20 drinks, get one free)
-UBER (MAKE A HABIT BEFOREHAND)
Social proof:
people will do things they see other people will do
e.g. looking up at the sky
-fashion trends
-hairstyles
-slang
-cancel culture
(*cancel culture→Call-out culture (also known as outrage culture) is a form of public shaming that aims to hold individuals and groups accountable for their actions by calling attention to behavior that is perceived to be problematic, usually on social media.[1][2][3] A variant of the term, cancel culture, describes a form of boycott in which someone (usually a celebrity) who has shared a questionable or unpopular opinion, or has had behavior in their past that is perceived to be either offensive or problematic called out on social media is "canceled"; they are completely boycotted by many of their followers or supporters, often leading to massive declines in celebrities' (almost always social media personalities) careers and fanbase.[4][5])
-dirnking/drugs-clapping/chating
-viral/dancing/tiktok
-music
-celeberity endorsement
-smoking/jullinh
-weed
-trends in general
-products (e.g. AirPods, tiktok)
-culture (e.g. vegan lifestyle)
-users (e.g. ratings)
Authority:
people tend to obey authority figures
-apple geniuses
-the PayPal mafia
-medical officials in makeup
-"About"
-"Get ready for Brexit" campaign
-VERFIED OFFCIAL MEDIA ACCOUNTS
Liking:
people are easily persuaded by people who they like
(in circumstances of face to face marketing)
-Viral Marketing
-social media influencer
-politics (e.g. Greta Thunberg)
-stores hire people who are 'good looking'
-compliments (e.g. retail workers want you to buy clothes when fitting)
Scaricity:
e.g. 期間限定 limited period products
-cupon codes
-booking websites
-be the first out of many
-early bird tickets
-plane flights, reserving/check in
-gaming add ons
-concert tickets
-clothing stores, food, limited edition
-24 hour reply
Unity (Added later):
Shared identity, different from 'liking', the more we identify with others
-extinction rebellion
-politcal campaigns
-sport teams
-merch, brand clothing
-cliqyes
-cancel culture
-youth clubs
-muisc
-social media
-influences as role models
NUDGE THEORY
-indirect suggestions to cause influence motives and decision making of people
-make it easier for people to make decisions
-not telling them off
e.g. organ donation
SPAIN automatically opted in for organ donation, successful, difficult to opt out for organ donation
(probably won't work depending on cultures though)
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