Initial Research Notes
Subject 1: Drinking
PRIMARY RESEARCH
Impacts of drinking too much
[Before adulthood]
-damage to the organs
-addiction
-acute alcohol intoxication
[After adulthood]
Physically
-damage to organs, vessels
-damage to the body overall
Mentally
-lack of confidence
-lack of self esteem
-depression
-anxiety
-insomnia
-alcohol addiction
-risk of suicide
NHS [drinking more than 14 units of alcohol a week risks damage to health, 6 pints of average strength beer or 10 small glasses of low-strength wine]
Many people who see themselves as "social drinkers" are at risk of developing long-term health conditions because of the amount they regularly drink.
Around 31 out of every 100 men and 16 out of every 100 women in England drink above low-risk levels.
Source:
-Drinkaware.co.uk. (2019). Drinkaware. [online] Available at: https://www.drinkaware.co.uk/advice/how-to-reduce-your-drinking/ [Accessed 17 Dec. 2019].
-Drinkaware.co.uk. (2019). Drinkaware. [online] Available at: https://www.drinkaware.co.uk/selfassessment/.
-NHS Choices (2019). The risks of drinking too much - Alcohol support. [online] Available at: https://www.nhs.uk/live-well/alcohol-support/the-risks-of-drinking-too-much/.
-Takimura, G. and Okeguchi, S. (2016). Alcohol and Health Problems. [online] pp.308–314. Available at: https://www.jstage.jst.go.jp/article/jbrewsocjapan/111/5/111_308/_pdf/-char/ja [Accessed 5 Jan. 2020]. SECONDARY RESEARCH
helps men aged 45-64 understand that drinking even a little less alcohol each day throughout the week can have benefits for their health.
The integrated campaign aims to help UK drinkers understand the numerous benefits that drinking less can bring, such as weight loss, improved sleep and mental wellbeing and encourages them to download the Drinkaware: Track and calculate Units app.
digital and print advertising on underground and National Rail across the UK, in store promotional activity with Asda and the delivery of IBA (Identification and Brief Advice) in pharmacies and with Health Champions in the North of England.
A specific age group, has a clear aim, advertise but not interactive except for the app
Customers can use Drinkaware’s NFC enabled beer mats and bar runners to discover calorie and unit information about their drinks. They can do this by tapping their NFC enabled smartphone on the mats or scanning a QR code with their iPhone.
Interactive, engaging
KIND OF LIKE THOSE FOCUS TIMES GARDENS
-can see progress in a cute way
-collectible
-easy
The Fatal Vision Alcohol Impairment Simulation Goggles offer sober people an opportunity to experience what it’s like to navigate basic tasks after drinking. They give participants a safe way to learn the important lesson that alcohol greatly impairs a person’s balance, vision, reaction time and judgment.
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