PROBLEM: Need to promote "Less is Better" rather than "More is Better"
-in house environment
-want to reward good behaviour, nudge tactic
ADVICE FROM PEERS
Confusing because people would definitely drink alcohol even when told how dangerous it could be
e.g. if I were to choose bread and a pint, I would definitely choose the pint
BUT
the MORNING AFTER FEELING (guilt, humility, regret, physical damage) is important because that is what prompt people to think about not drinking anymore. But since this feeling is temporary, it's important that this project reminds people of this terrible feeling.
IDEAS FROM PEERS
-show a visual, physical limit
-show the difference of eating before and after drinking, vodka and mcdonalds
-calorie correlation of alcohol and food
-points for how much water is drunk *water drinking
-create a visual scale when drinking
-BOTTLE CAPS OF PHOTOS OF LAST NIGHT, A PUBLIC EXCUTION OF BEING WAY TOO DRUNK
(kind of like cigarettes, on the label have the bad and gross side of drinking, such as for the ingredients label write 5 hours of shame, 1 unplanned baby with your ex...etc.)
Also, funny remarks that my peers made about drinking:
-don't want to eat before drinking because it'll take longer to get drunk
-you eat bread to sober up
*water drinking game
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